Fenty x SiJCP
About
To announce the new Mattemoiselle lipstick collection launch at Sephora inside JCPenney, we recruited influencers across the U.S. to host in-store makeover meet-ups in 12 different markets over 4 days.
Results
- 5.2MM+ Social Engagements
- 138MM+ Social Impressions
- 108MM+ Earned Medi
